Divi Workshop

Creating an SEO-Strong Blog in WordPress

Welcome! In this lesson, I’ll walk you through a simple, step-by-step way to write blog posts that both your customers and Google will love. No prior SEO experience needed — we’ll keep it practical and clear all the way.

Jump to AI Prompt Quick Links

1) Start with the Right Keyword (Keyword Research)

Think of a keyword as the main topic a customer would type into Google to find your post. We’ll pick one clear keyword so Google knows exactly what your page is about.

Open Google Keyword Planner inside Google Ads (you can use a free account). Click Discover new keywords, type your topic (for example, “wedding photographer Stockholm” or “best microphone for podcast”), and look at three things: search volume, competition, and CPC (you don’t have to advertise — we just use the data).

Choose a keyword that:

Has decent search volume (people are actually searching for it).
Shows low to medium competition (easier to rank for).
Fits what you offer and what your customer needs. Long-tail phrases like “best microphone for beginners 2025” are great starters.

Plain-English tip

If two keywords look similar, pick the one your customer would say out loud. Natural language wins.

2) SEO Structure: Build the Post to Rank

Google reads your page like a book. Headings are your chapters and sections. When the structure is tidy, Google understands you faster — and your readers do too.

Heading Hierarchy (H-tags)

H1: Your page title in the WP title field (theme renders it).
H2: Main sections inside the content block.
H3: Subsections that break big topics into smaller parts.

URL Structure (Permalink)

Keep your URL short, readable, and include the main keyword:

https://yourwebsite.com/best-podcast-microphone

Quick win

Use your keyword in the URL, the title (H1 via WP), at least one H2, and naturally throughout the text. Write for people first.

3) The Summary Intro (and why it wins featured snippets)

Start with a short paragraph (2–4 sentences) that clearly answers the main question. This helps readers right away and tells Google, “this page is a great match.” This paragraph is often what appears as the featured snippet.

Example:

Choosing the right microphone for your podcast can feel overwhelming. In this guide, we’ll go through the best models in 2025, what to look for when recording at home, and how to get professional sound without breaking the bank.

4) Internal Linking & Quick Navigation

Internal Links

Think of internal links as helpful signposts. Link to related posts so readers can keep learning and Google can see how your topics connect.

Use clear anchor text (e.g., “record a podcast with your phone” rather than “click here”).
Guide readers through a journey — from basics to advanced topics or from problem to solution.
Well-linked posts often keep visitors longer on your site.

Add a clickable table of contents at the top (like the one on this page). It makes long guides easy to navigate, especially on mobile.

5) Use ChatGPT — then make it personal

AI can help you draft faster, but your voice is what builds trust. Use AI for outlines and first drafts, then add your examples, your process, and your recommendations.

Start with a clear prompt (see the template below).
Edit the draft so it sounds like you and matches your customers’ questions.
Be specific: tools, steps you actually take, common mistakes you’ve seen.

Reality check

Google cares about usefulness and credibility. Human editing, real examples, and clear explanations go a long way.

6) WordPress Setup: Use the Classic Editor

Classic Editor gives you simple control over headings, paragraphs, and image descriptions — perfect when you want clean, predictable formatting for SEO.

7) DR (Domain Rating) Explained

Domain Rating (DR) is a score (0–100) from tools like Ahrefs that estimates how strong your website’s backlink profile is. In plain English: the higher the DR, the more trusted your site tends to be, and the easier it can be to rank.

0–20: new or low authority
30–50: moderate authority
60+: strong authority

Simple ways to grow DR

Write guest posts on relevant sites and include a link back to your best guide.
Get listed in trusted business directories and local organizations.
Create link-worthy resources (checklists, templates, “how-to” tools, original data).

8) Other SEO Factors that Matter in 2025

Semantic coverage: use related phrases and questions so Google understands the full topic.
Image SEO: descriptive filenames and ALT text; compress images for speed.
Speed: caching, CDN, and avoid heavy scripts you don’t need.
Mobile UX: easy-to-tap buttons and readable text.
Meta title & description: write clear, honest previews that make people want to click.
Content freshness: update older posts with new insights, screenshots, or data.

9) Practical SEO Checklist

Pick a clear keyword with Google Keyword Planner.
Open with a short summary intro that answers the main question.
Use a clean H2–H3 structure (H1 is your WP title).
Optimize the URL, title, and add internal links.
Add a Table of Contents for easy navigation.
Draft with ChatGPT, then personalize with your own voice.
Write in the Classic Editor for predictable formatting.
Build DR with quality backlinks and helpful resources.
Keep the site fast, mobile-friendly, and up-to-date.

AI Prompt Template: Divi-Ready Lifestyle Blog (Copy & Paste)

Paste this in ChatGPT. Output is simple HTML for WordPress Classic Editor (no Markdown). It assumes WordPress renders the page title as H1, so the content block uses H2/H3 only. A base typography CSS is always included to avoid tiny text.

You are an SEO expert and lifestyle copywriter for an English-speaking audience in 2025 (American English).

TASK:
Write a complete long-form blog article about: **[main keyword/topic]**.

GOAL:
- Rank high on Google while sounding natural, stylish, and human.
- Output must be SIMPLE HTML only (no Markdown, no external CSS). Use only H2/H3, , /, , , and  tags.

IMPORTANT (WORDPRESS/DIVI):
- WordPress will render the post title as H1 from the title field. **Do NOT include an  inside the HTML block.**
- Provide a suggested H1 title as a comment so the user can paste it into the WP title field.

STRICT REQUIREMENTS:
- Length: ~1,200–1,500 words.
- Start with a 2–4 sentence intro that directly answers the searcher’s question.
- Add a Table of Contents near the top using … anchor links.
- The first content section must use the H2 label “Overview” and summarize the key answer.
- Use semantic variations of the main keyword naturally in the text and in at least one H2.
- End with a short summary including ONE simple next action (no links).
- Do NOT include internal links (“Also read”), no placeholders, no images.

SEO META (print at the very top as HTML comments):





ALWAYS PREPEND THIS BASE TYPOGRAPHY CSS (prevents tiny text in themes):


FORMAT:
- Return ONE single HTML block wrapped in … that starts with the intro paragraph (no H1) and then uses H2/H3 headings.

Course Section Intro: Using AI the Right Way

AI tools like ChatGPT can save you hours — especially when writing your first guides. Use the prompt above to create a strong draft, then add your own examples and recommendations. The more your post sounds like a helpful conversation with your customer, the better it performs.

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